Overview

Learn the core principles of design thinking and its importance in creating user-centered innovations. This module sets the foundation by introducing the design thinking process and emphasizing the role of empathy in design.

• Introduction to design thinking
• Importance of empathy
• An overview of design thinking phases

Understand and apply user research methods to gain deep insights into user needs and motivations. Develop personas and empathy maps to visualize and empathize with your target users.

• User research methods: Qualitative and Quantitative
• Creating detailed user personas
• Importance of empathy maps

Learn to formulate clear problem statements and use brainstorming techniques to generate creative solutions. Develop stakeholder maps to understand the relationships and interests of different stakeholders.

• Formulating problem statements
• Brainstorming techniques
• User story mapping

Transition from ideas to tangible prototypes and learn techniques for gathering user feedback. Create low-fidelity prototypes and conduct usability tests to iterate on your designs.

• Introduction to prototyping
• Low-fidelity vs. high-fidelity prototypes
• Techniques for gathering user feedback